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Naked Marketing : The Bare Essentials

Naked Marketing : The Bare Essentials
Author(s):Robert Grede
Publisher:Marquette University Press
Pages:189 pages
Size: 893 KB

[tab] [content title="Description"]Книга Naked Marketing: The Bare Essentials Naked Marketing: The Bare EssentialsКниги Маркетинг Автор: Robert Grede Год издания: 2006 Формат: pdf Издат.:Marquette University Press Страниц: 186 Размер: 1,4 ISBN: 0874620198 Язык: Английский0 (голосов: 0) Оценка:Before you spend two nickels on marketing, it is important to understand how those nickels should be spent. Q: With all the sexy new ways to do marketing from web sites to publicity with radio "shock jocks" what's an ambitious entrepreneur to do? A: Strip away all the hype and hoopla; get down to the basics of Naked Marketing. Here is a handy tool for business managers and entrepreneurs who want to get market-smart quickly and painlessly.With real-life examples and effective techniques for nearly all business, the bare facts reveal how to: Develop a market plan, create the marketing budget, exploit publicity and mix mass media, personal selling and direct mail. Robert Grede offers lists of DO's and DON'T's. He shares winning strategies used by big-name companies and by small start-ups. [/content] [content title="Content"] [/content] [content title="About the author"]Robert Grede, BA, MBA, is a graduate of DePauw University and The Emory University School of Business. Grede is the best-selling author of "Naked Marketing - The Bare Essentials" and several other books on marketing and strategic planning. His first novel, "The Spur & The Sash," is a true story of love, passion, and betrayal amid the anarchy of Middle Tennessee in the aftermath of the American Civil War. [/content] [/tab]

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