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Product Innovation : Leading Change through Integrated Product Development

	Author(s):	David L. Rainey
	Collection:
	Publisher:	Cambridge University Press
	Year:	2005
	Language:	English
	Pages:	641 pages
	Size:	4.33 MB
	Extension:	PDF

[tab] [content title="Description"]This book describes the latest constructs, techniques, and processes for enabling managers, professionals, and practitioners to be more effective in designing, developing, and commercializing new products and services. Written from an Integrated Product Development (IPD) perspective, it provides guidance and support in formulating and executing IPD programs for business practitioners and MBA students. [/content] [content title="Content"] [/content] [content title="About the author"]Dr. David L. Rainey has over thirty-five years of experience and leadership in industry and academia. He is the Acting Dean of Rensselaer at Hartford and ... [/content] [/tab]

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