The Cool Factor : Building Your Brands Image through Partnership Marketing

The Cool Factor : Building Your Brands Image through Partnership Marketing
Author(s): Del Breckenfeld
Collection:
Publisher: Wiley
Year: 2008
Language: English
Pages: 290 pages
Size: 2.31 MB
Extension: PDF


[tab] [content title="Description"]What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor , Del Breckenfeld, a long-time marketer at Fender® Musical Instruments Corp., presents an inside look at how Fender became the coolest name in musical instruments and how marketers at Fender partnered with cool products, musicians, and events to up their ''cool factor'' even more. If you're a marketer, The Cool Factor offers lessons for keeping your brand on top. [/content] [content title="Content"] [/content] [content title="About the author"]Del Breckenfeld is Entertainment Marketing Consultant, Author, Public Speaker, Recording Artist Capitol/EMI Records · About · Experience · Education · Volunteer Experience.[/content] [/tab]

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